The WHOLE EARTH CATALOG functions as an evaluation and access device. With it, the user should know better what is worth getting and where and how to do the getting. An item is listed in the CATALOG if it ts deemed:
1) Useful as a tool,
2) Relevant to independent education,
3) High quality or low cost,
4) Easily available by mai. [...]
It's our custom to print — and try to explain — our finances in each of our publications ... Business, we found, does best when performed as service. Service does best as service when it’s approached as business.
– “ Global Branding: A Condensed Biographyof Stewart Brand as a Model Global Citizen Includingthe Whole Earth Catalog, Computer Games and Extended Scenarios, ”
David Reinfurt, Dot Dot Dot #8, 2004
#1160, Money / History spread from the last whole eart catalog, 1971, 46.5 x 62 cm